Done-for-you SEO & AEO for health & wellness experts
The authority engine behind today's leading health & wellness educators.
No new content. No guesswork. Just the reels, shorts and podcasts you've already made, turned into authority assets built for Google to rank and AI to trust.
🎤Organic Clicks
For persistent dark circles, board-certified dermatologists recommend...
0:47What Your Dark Circles Are Really Telling You
Keywords Ranking
Search Visibility
A new category of expert
The Rise of the Health & Wellness Creator
Today's most trusted experts don't just see patients.
They teach. They create. They podcast. They speak. They educate.
But too often, that expertise disappears into social media instead of becoming a lasting knowledge library.
Mudra is the search engine optimization agency built for health and wellness influencers, health educators, and founder-led wellness brands. We turn expertise into authority assets that Google, AI, and future patients can actually find.
Free, Instant Analysis
Find out what your content is really worth.
If you're stopping at social media, you're leaving money on the table.Your next client is already searching for what you know, this gets you showing up when they do.
✦ The Free Content Visibility Score ✦
Discover the Visibility Potential in Your Content
Paste a video topic, reel, or post and get your score across five categories, instantly, for free.
- ✓Search demand — how many people are actively searching this topic
- ✓AI citation potential — would ChatGPT or Perplexity cite this?
- ✓Keyword opportunities — rankable terms in your niche
- ✓Credential advantage — how much your expertise helps this rank
- ✓Article potential — the article title and structure it deserves
No pitch. No pressure. Takes 2 minutes.
Score Your Content →The real problem
You have exactly what your clients are looking for. Your content's just not structured to be found.
AI isn't recommending you based on your reels. In fact, only 9% of AI citations come from social media.
AI is citing dermatologists, registered dietitians, functional medicine practitioners, holistic practitioners, and other credentialed experts publishing their knowledge. People with real clinical experience. People like you.
Source: Tinuiti, 2026
The problem isn't your authority, you've already earned that. It's that your expertise lives in your head and your social posts, not somewhere AI can find, structure, and cite it.
AI can't cite what was never published. Years of clinical experience, a unique protocol, a perspective you've only ever shared with patients, if it never became an article, AI doesn't just rank it low. It doesn't know it exists.
This looks like:
Someone with half your credentials is ranking above you on Google, and getting the clients you deserve.
You post on Instagram, it gets some engagement, and 48 hours later it's like it never existed.
Someone asks ChatGPT for a recommendation, and your name doesn't come up.
Your entire business lives on platforms you don't own. One algorithm change and it's gone.
The Landscape Has Already Changed
Health and wellness experts who get cited own the space.
Everyone else will be playing catch-up.
year-over-year growth in AI referral traffic
higher conversion rate from AI referrals than organic search
of patients research a provider online before booking
Sources: HubSpot / eMarketer, 2025 · Search Engine Land / ALM Corp, 2025 · Patient search behavior research
The experts AI already trusts are winning the clients everyone else is losing.
r/AskDocs
“Anyone know a functional medicine doc who actually explains WHY, not just what to take?”
↑ 214 · 38 comments
What makes Mudra different
Most agencies start with keywords.
We start with conversations.
Most agencies ask, “What should we rank for?”
We ask, “What is your audience trying to understand?”
Then we combine your expertise with audience intelligence to create content that's relevant today and discoverable tomorrow.
Adult Acne Group
“Looking for a derm-recommended routine for hormonal acne, tried everything on TikTok already 😩”
👍 56 · 21 replies
How it works
You've done the work.
We make sure it's structured to be searched & trusted.
Most SEO agencies ask credentialed experts to do more, more content, more time, more explaining.
We don't. We take the educational content you've already made and turn it into evergreen, ranked, AI-citable assets on your own site.
Our only ask? You take a few minutes to review it.
What you're really building
Becoming the Trusted Educator
Creating a Knowledge Ecosystem
Owning Your Niche
This is how it works.
The CAVA Method™
Content Authority and Visibility Accelerator
Let's identify foundational gaps & opportunities.
Before we write a single article, we assess your site for opportunities and issues, like technical gaps, structural blockers, and indexing problems, that could limit how far content alone can take you. For sites that need deeper technical work, this connects directly to our SEO & AI Foundation Audit.
Site-wide opportunity and technical audit.
You Don't Own Instagram
Social sparks discovery. Your website builds authority.
AI trusts what it can understand and verify. Your knowledge ecosystem makes sure your expertise doesn't disappear after 24 hours.
We don't build blogs.
We build Knowledge Ecosystems™.
of AI citations come from independent websites and articles — not social media
average organic reach of an Instagram post today
longer shelf life for an article than an Instagram post
Sources: Muck Rack, 2025 · SocialInsider, 2025 · Half-life research, 2026
Your content is only an asset if you own where it lives.
Proof, not promises
In 90 days, these 3 videos, each under 500 views, turned into:
Fungal Acne
477 views
How to treat dark circles under your eyes
115 views
Top five skincare tips during Roaccutane treatment
137 views
+403%
Organic clicks in 90 days
+541%
Organic clicks seven months in
1,434
Keywords ranking, up from 16
16
Pages cited in AI Overview
…by simply leveraging social media content that was already published.
A leading consultant dermatologist's patients now book appointments after finding him through ChatGPT. Read the full story →
The person behind Mudra
Hi, I'm Alana.
After getting fired from what I thought was my dream job, I spent years healing from crippling anxiety, through wellness, entrepreneurship, and time working remotely around the world.
That healing journey introduced me to some of the most incredible practitioners in health and wellness. With 15 years in content writing, SEO, and marketing, I started helping them get found online, and I kept noticing the same thing: they were doing truly life-changing work, and almost no one could find them.
What they lacked wasn't more content, it was discoverability.
Read the full story →
Who we work with
Built for Health & Wellness Experts with Real Authority
You went into this profession to help people. By only using a rented social media platform, you're missing out on helping more people.
→ Creators & Expert Influencers
The Credentialed Creator
“I have 20,000 followers and a media feature, but when someone searches for what I do, I don't appear. My whole audience lives on a platform I don't own.”
WHO: Doctors, dermatologists, functional medicine practitioners, hormone health educators, registered dietitians, holistic and natural practitioners.
PROBLEM: Real credentials, real audiences, zero owned visibility for Google and AI search.
Learn more→ You're the Face of Your Brand
Founder-Led Brands
“I'm spending $10K a month on ads, but the moment I stop paying, the traffic disappears. I'm not building anything that compounds beyond the apps.”
WHO: Supplement founders, wellness app CEOs, skincare lines, courses and wellness products.
PROBLEM: High ad spend, strong founder presence, no organic equity being built for search, shopping channels and AI product referral.
Learn more→ Health-Focused Marketing Agencies
Agency Partners
“My clients keep asking about SEO, AEO and GEO. I need a partner who understands the wellness industry and can create more ROI for our clients in search and AI.”
WHO: Marketing and social media agencies serving wellness clients who need SEO and AI-citation expertise they don't have in-house, without the risk of losing those clients to us.
PROBLEM: Clients are only getting a piece of the pie. Adding SEO and AI compounds the work you're already doing, drives traffic, and gets better results, delivered under your brand.
Learn moreWork with us
Choose where you start
20+ pieces of content already made? This is the core CAVA path.
CAVA Content Audit
$1,500
A content marketing audit that identifies winners, target keywords and future topics.
CAVA Jumpstart
$3,600
Content audit + a 90-day sprint of 6 SEO and AI-optimized assets.
CAVA Growth
$6,500
Content audit + a 90-day sprint of 12 SEO and AI-optimized assets.
SEO & AI Foundation Audit
From $3,500
The technical and AI foundation everything else builds on.
FAQ
Frequently Asked Questions
What is AEO (answer engine optimization)?＋
AEO, or answer engine optimization, is the practice of structuring your content so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can understand, trust, and surface it as an answer. It works alongside SEO, but focuses on credibility signals and clear structure rather than keyword rankings alone.
Is AEO replacing SEO, or working alongside it?＋
AEO doesn't replace SEO, it builds on it. AI platforms still rely heavily on the same technical foundations, indexing, site structure, authority signals, that Google has used for years. The difference is that AEO adds a layer focused specifically on how AI systems evaluate and cite sources.
What's the difference between SEO, GEO, and AEO?＋
SEO is about ranking in traditional search results. GEO (generative engine optimization) and AEO (answer engine optimization) are closely related terms for optimizing content so AI-generated answers cite you as a source. In practice they overlap heavily, we use them to mean the same thing: making your expertise discoverable by AI.
How do I get cited by AI platforms like ChatGPT?＋
AI platforms cite sources they can find, understand, and trust, credible sources with clear expertise signals, structured content, and consistent presence across the web. That means clean site architecture, schema markup, well-organized long-form content, and evidence of authority beyond your own website.
Can you guarantee my content will be cited by AI?＋
No, and we're wary of anyone who says they can. AI citation is still an evolving, largely black-box process, and no agency can guarantee a specific AI platform will cite you. What we can do is build the SEO and AI-readiness fundamentals that make citation possible, and track real search and AI referral traffic as proof.
How do I know if AI can find my business?＋
Start by asking ChatGPT, Perplexity, or Google's AI Overview questions your ideal client would ask, and see if you show up. Our free Content Visibility Score tool gives you a faster, structured read on how discoverable your existing content actually is.
You've already done the hard part.
Let's leverage it to its full potential.